In other words…Strategy! i.e. Strategy was established to focus on one need and one need only: the identification of optimal marketing strategies to help our client partners take their products to the next level. Our proprietary service of Intellectual Elasticity® (I.E.) analysis serves as the baseline for all of the strategic support that we provide to our clients. The focus is on going beyond conventional thinking and establishing white space opportunities that were not previously apparent. Key to this approach is the identification of the emotive drivers that underlie perception and decision-making on a daily basis without ever being overtly articulated. i.e. Strategy provides a full range of consulting services that span the commercialization life cycle, incorporating medical / marketing support from preclinical development through launch, post-launch and brand rejuvenation.